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  • Writer's pictureVanessa Selik

What's in a brand?

Updated: Jun 28, 2021

What is the importance of personal/business brand? This is a question that every business owner or influencer should think about. With the internet at the tip of everyone’s fingers, it is vital on how you represent yourself online. As they say, first impression is a lasting impression.

Here are the top five reasons on why personal brand is essential to your business.

1. It indicates good reputation. A personal brand conveys the “why” in “what” of you. It means that these are the factors that stimulate and encourage people to succeed. Creating a personal brand makes you feel laid-back while working. Likewise, it builds honest and unfeigned schemes, which result in upkeeping trust.

Most people are more assured when they know what you can do. When they are conscious of your capabilities, they will feel relaxed in letting you handle what they need.

2. It establishes contacts. You can initiate connections in various specializations and fields of interest. As you grow your online brand, you will develop an ever-growing network of people in your industry, potential customers, and existing customers. This network can become a huge asset when it comes to growing your business.

You might have heard that "who you know" is important if you want to succeed in business. While this is not entirely true, having a network of people at your disposal can become extremely valuable when you want to launch a new product or take your business in a new direction.

Furthermore, the more people are aware of your personal brand as well as your business, the more visible you will become in terms of your potential audience. People in your network will share your content with their own audiences, which means that you will reach people you could not have targeted otherwise.

3. It develops trustworthiness. Personal branding helps you in constructing your image as an innovator and skilled in your area of specialty. Likewise, you will have recognition in your area of expertise. You are establishing a lifelong impression and self-reward for your uniqueness. You will soon realize that recognition, high regard, and credence go together with your name.

People will distinguish you as an expert if you are more discoverable to their target group. A personal brand will sway you to the topmost particular industry where people prefer to look at your credibility.

4. You will attain confidence. The assertiveness that you will have will come from your positive beginnings and competence that you can share with the public. You are lifting your self-confidence when you know that you have something valuable to offer. Personal branding that is nicely done will highlight your strength and provide direction on where to use it.

5. It secures legitimacy. Branding makes you legitimate that helps you in accomplishing things in life without much difficulty. You can focus more on your work while emphasizing quality. At the same time, you can benefit from the competence that brings you fulfillment.

The legitimacy that personal branding helps minimize your flaws and improves them. Additionally, personal branding helps develop credence while acquiring reliance, genuineness, and integrity. You must know that building your brand is crucial and valuable.

How will you stand out in the crowd?

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